Waldorf Astoria DIFC designer SRSS International rebrands to Smallwood

Waldorf Astoria DIFC designer SRSS International rebrands to Smallwood
Published: 15 September 2019 - 5:41 a.m.

Smallwood, Reynolds, Stewart, Stewart International has rebranded to Smallwood, with the architecture and interiors firm turning 40.

The international design practice has offices in the US and Singapore. It was shortlisted in two categories at the Commercial Interior Design Awards 2019 for Waldorf Astoria DIFC and the Peacock Alley bar at the same hotel.

Founded in 1979 in Atlanta, Georgia, SRSS International will now be called Smallwood.

Smallwood’s new brand identity was created to coincide with the company’s 40th anniversary.

While the practice now cuts a new look, it is “the same company, same team and the same people,” Gary Greene, principal, said in an email.

“From now on, you’ll see our new brand image reflected in all of our collaterals and deliverables. However, we still remain the same legal company name and ownership. No impact on our contracts, our business or our services.”

Smallwood has a diverse portfolio of projects across architecture, interior design and master planning. Its interior developments cover a broad range of typologies, including offices, hospitality, education and public and cultural spaces.

Its regional projects include Waldorf Astoria DIFC and Mankhool Hotel, according to the company’s website.

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