IKEA’s under construction eco store in Vienna seeks to create a friendly, open, unconventional, and informal experience for users.
The seven-level store will have no car parks. Customers are expected to arrive on foot, cycle or public transport.
The new venue features a bookcase-style design with green facades and a green roof terrace with plenty of strolling space. The store, designed by Querkraft Architekten, is thought to appeal to the many families in the region living without cars.
“The concept focuses on the current megatrends and takes into account the dramatically changed shopping behavior as well as a new form of mobility without a car,” read a statement from the Swedish retailer.
“Customers have little time and appreciate convenience and comfort. This is clearly noticeable in the furnishing area: more and more customers no longer even think about carrying their purchases home themselves. You can have them delivered.”
The structure will be constructed with prefabricated vertical concrete columns on a 10 x 10 meter grid, intended to promote flexible use over time. It is due for completion in 2021.
Earlier this year, IKEA announced it had phased out single-use plastic from the home furnishing range globally, including straws, freezer bags, garbage bags and plastic-coated paper plates and cups.
A new range of disposables was launched for all IKEA restaurants, bistros and cafés. Existing cups, cutlery, bowls, plates and straws have been replaced with renewable materials, such as paper, bamboo and metal.
IKEA has removed all EPS (expanded polystyrene) from the home furnishing range, except for some kitchen appliances. Currently, the total share of plastic used for packaging is below 10% – the rest is fibre-based, such as paper and cardboard.