Alserkal Avenue Pay It Forward campaign raised more than AED 2 million in kind for creative businesses

Published: 29 July 2020 - 4:57 p.m.
By: Jane O'Neill

In April, Alserkal Avenue has announced a pay-it-forward initiative to help tenants.

Business owners in Dubai's creative hub could apply for a subsidy by proposing ways to help each other, or members of the public.

In just two months, the creative community has raised more than AED 2 million in kind through swapping services, including design, videography, brand building, media resources, website design, and transportation support.

The Avenue's culinary concept INKED, founded by Patrick and Kenza Jarjour, turned their space into a community kitchen, cooking and delivering 22,290 meals to frontline health workers and vulnerable communities in collaboration with Dubai Health Authority and the UAE Food Bank.

Gulf Photo Plus launched an open call for images to be included as part of a COVID 19 Artist Relief Print Sale.

The programme was set up by Alserkal founder Abdelmonem Bin Eisa Alserkal and the Alserkal family to help tenants navigate challenging economic times.

After closing temporarily, the arts hub re-opened to visitors in June 2020. If you're looking to shake-up your co-working space, Ame Artist Studio combines flowers, fashion, art and design with good coffee.

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