The UAE-based developer, which has a portfolio of homes in locations including the Palm Jumeirah, Dubai Healthcare City and Sports City, believes the rise is because people have more time to search for a new home.Alongside the traffic increase, the average time spent on the site has also gone up by nearly a quarter.
Nima Khojasteh, executive director - Sales and Marketing, commented: “With our target group spending an increased amount of time social distancing and in self-quarantine, they are able to pursue their search for a new home to a greater extent.“We’re seeing a substantial uptick in our website traffic, an 18% increase in our visitor lead conversion rate and are receiving significantly more online inquires than we have prior to the outbreak. The current situation also highlights the importance of having a suitable home that provides a sense of comfort and happiness.”
The firm has introduced a number of measures to continuing operating, including offering video conference calls, installing hand sanitising stations across its offices, and providing medical training for its staff.He added, "With our customers, staff and other stakeholders' health and safety being of paramount importance to us, we're taking several steps to ensure their well-being. We act in accordance with - and are going beyond - the circulated recommendations of local and international health authorities, all while operating as efficiently as always.”
The developer has already completed 3,000 units this year, and 3,000 units should be finished by the end of 2020.