Dubai Institute of Design & Innovation (DIDI) has announced a product design competition with d3

Published: 23 September 2020 - 1:40 p.m.
By: Jane O'Neill
Students and entrepreneurs are challenged to redefine one of the world’s most popular pieces of furniture: a chair.

Entrants to iForDesign will be encouraged to use "every day materials" to create a minature seat and enter under one of three categories: design for sustainability, design for culture or design for future.


Dubai Institute of Design & Innovation (DIDI) and d3 has announced the new product design competition that's supported by Dubai Design District.

Entries will go before a panel of five industry judges, who will look at the design's innovation, functionality, ergonomics, feasibility, aesthetics, and emotional value.

The winners will see their work showcased at Dubai Design Week. The festival is set to take place at Dubai Design District (d3) from November 9-14.

The UAE-wide contest, which is supported by d3-based innovation centre in5, aims to raise the bar for design thinking, complex problem solving, creativity and critical thinking.

Hani Asfour, Dean of DIDI, says: “Demand is rising rapidly for design talent on a local, regional and international level because it holds the key to innovation. Chairs are among the most popular products created by industrial designers, product designers and interior designers, which makes iForDesign all the more challenging.

“We’re looking for participants to push boundaries and raise the bar by conceptualising something with exceptional originality, sustainability, contextual relevance and future-proof strategic thinking. This is because design matters more than ever before and through our competition we will highlight the creativity, talent and innovation in Dubai and the UAE.”

Register at didi.ac.ae/ifordesign before the October 20 2020 deadline.

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