Niek Bragt heads a team of Nedap entrepreneurs in the field of security and identification technology at the firm’s office in Dubai Silicon Oasis, UAE. With a people and service orientated mind set, a degree of the Stenden University for Hotel Management and Hospitality was a logical start for Bragt.
The lift-off of his career was at the Waldorf Astoria Hotel in New York City, USA where he worked through the ranks from stewarding to front-of-the-house F&B management. Translating guests’ requirements and needs into on the spot deliverables became a second nature to Bragt. It was this ability and his keen interest in technology that moved him towards Nedap in The Netherlands. Starting as a financial controller, he quickly moved to facing the end users, focusing on business development in Belgium and the United Kingdom. “Nowadays technology more and more plays a big role in the hospitality industry; it helps to increase the experience of guests and with that directly influences customer satisfaction,” said Bragt.