As founding partner of Liquid of Life LLC, Rukhsana Kausar, has spearheaded the growth of the company in the last 12 months, counting Parsons International Ltd, Khidmah, Alec, Brand Creative, Transguard Group and Fraser Suites Hotel among its clients.
She has been instrumental in growing the business to become one of the UAE’s most reputable companies in providing alternative solutions to plastic bottled drinking water and drinking water filtration systems generally.
Liquid of Life solutions vary from providing the ad hoc under-the-sink water filtration system to sophisticated bottle-free dispensers that provide fresh filtered water at the point of use. Kausar’s passion and well-grounded advice and expertise surrounding drinking water issues in the work place has led the company to secure contracts at the design stage of facilities.
Her growing reputation for having a dynamic hands-on approach has ensured the delivery, implementation and ongoing support of several major projects, and an increasing order book of projects to be executed in the UAE in 2013 and beyond.
The focus of the business and approach is to firstly understand the drinking water needs of its clients. Once information has been obtained about current drinking water consumption and costs a feasibility study is provided to the client that includes details of the proposed solution, the cost of the system and ongoing running costs.
Generally, most clients benefit from an ROI on the capital expenditure of less than 12 months and enjoy savings of up to 80% when compared to plastic bottled water costs, and at the same time improve the quality of drinking water provided in the work place. Projects are also supported by lab tests conducted independently in order to highlight the benefits of switching from plastic bottled water to improved bottle-free filter systems.