Since being promoted from MENA managing director and vice president to president in November, Amine Moukarzel has focused on developing the rapidly-expanding Golden Tulip group.
Moukarzel has dedicated his entire career to Middle East hospitality and the years of expertise gained from nearly four decades in the business are being put to the test as he oversees the launch of 46 new hotels comprising 7678 rooms between now and 2016.
The group has fast-tracked its expansion in MENA over the past 23 years through a successful franchising strategy. Having established a region-wide footprint of 44 hotels, Moukarzel is now set on improving the quality of the product by increasing the number of managed hotels. As a result, only four of the group’s pipeline properties are franchised, compared with 29 of the existing 44.
By the numbers
Golden Tulip Hotels open in Middle East: 44 Hotels in confirmed pipeline for Middle East: 46 Middle East hotels opened in past 12 months: 6 Middle East hotels signed in past 12 months: 16 Middle East hotels due to open by September 2013: 22 Years in hospitality: 39 Years in Middle East: 39 Nationality: Lebanese