Recent months have revealed exciting developments for Wyndham Hotel Group in the Middle East, headed by regional VP Bani Haddad, promoted over the past year from his previous role in charge of development.
The group already operates 33 hotels (6173 rooms) in the region under four hotel brands: Wyndham Grand, Ramada, Days Inn and Howard Johnson. But in June this year the company signed a master franchise agreement with Saudi Automotive Services Company (SASCO) for 20 Super 8 hotels in Saudi Arabia over the next five years. This brings to fruition a vision spoken of by company president Eric Danziger several years ago to bring the economy brand to the Middle East, and Haddad was instrumental in this.
In other developments, Wyndham Hotel Group opened two Ramada Hotels in Dubai over the past year and expects to open three more Ramada hotels by the end of 2013 in KSA and Abu Dhabi.
By the numbers
Wyndham Hotels open in Middle East: 33 Hotels in confirmed pipeline for Middle East: 4 (plus franchise for 20 in KSA) Middle East hotels opened in past 12 months: 2 hotels signed in past 12 months: 20 Super 8 hotels hotels due to open by September 2013: 4 Years in hospitality: 19 Years in Middle East: 7 Nationality: Lebanese