In 2008 Hatem Gasmi founded and launched Auris Hotel Management in Dubai, with the aim of providing exceptional service with a commitment to social responsibility.
In the past year, Gasmi has overseen the doubling of the group’s portfolio which now stands at six properties in Dubai totalling 1313 rooms. In October 2011, Auris First Central Hotel Suites was opened in the TECOM district followed by Metro Central by Auris in March 2012. In April 2012, Auris Plaza Hotel, the first five-star property from the group, was inaugurated in Al Barsha.
This year, the company signed its first hotel outside of the UAE, the Auris Lodge Sohar in Oman. This new hotel will offer 77 rooms and suites and is set to open in April 2013.
Upcoming projects to be formally announced soon also include hotels in Sharjah and Abu Dhabi in the UAE, another property in KSA and a five-star luxury property in Tunisia, North Africa — the Auris Imperial Palace Tunis.
Auris is a regional company with growth focused on the Middle East and Africa and Gasmi is leading an ambitious expansion drive to launch 15 new properties over the next three years, some expected to be new-builds and others hotel management conversions.