Tarek El Sherif took up his current role in November 2010, but this year, the Egyptian national and US citizen has driven dramatic developments within this relatively small, start-up company.
He has overseen the signing of a management deal with Sultan International Holding for the V.Five Continents Executive Suites, Abu Dhabi, as well as the signing of MOUs to manage Wadi Samala Resort and Hotel in Marsa Matrouh, Egypt and a 100-room, four-star hotel in Jeddah. Other achievements included the launch of www.vfivecontinents.com and a new reservations system.
This year will see the opening of the V.Five Continents Executive Suites Abu Dhabi, the takeover of a hotel in Fujairah and the launch of a loyalty card.
El Sherif is currently responsible for three hotels in the UAE with six hotels in the pipeline including two in Abu Dhabi, one in Jeddah, one in Cairo, one in Fujairah and another in Dubai.