Bahrain Sofitel believes that the country will be among the “top Middle Eastern tourism destinations” as visitor numbers grow and hotel pipelines increase.
Speaking exclusively to Hotelier Middle East, Bahrain Sofitel’s director of sales and marketing Emre Kirazci said that with the developments occurring in the country, it will attract new markets to the region and eventually compete with other Middle Eastern hotel markets.
He revealed that the country is witnessing a big surge in European visitors to Bahrain, especially from the likes of Russia, and said there was “great interest” for further chartered flights from Germany, Slovakia and Czech Republic.
“In the first quarter of 2019, there was a 14% increase in RevPar across Bahrain attributed to exhibitions and Indian weddings,” said Kiraczi. “At Bahrain Sofitel, we hosted two Indian weddings and we are looking bring more to the hotel.”
According to Kiraczi, Bahrain is in the final stages of developing the airport in Manama and work is being done to create the country’s largest water park, which he said would attract “further visitors”.
Commenting on the hotel pipeline in Bahrain, with 22 hotels scheduled to be constructed in the next four years, Kirazci admitted that there was a gap in the market for leisure beach front hotels.