The UAE based Al Ain Dairy is planning to use a new range of long life juices and an expanding portfolio of camel milk products to boost the company’s growth throughout the GCC market.
The company revealed the plans during the first day of Gulfood 2014 at the Dubai World Trade Centre (DWTC), where it also unveiled new, ‘adult-focused’ long-life fruit juice flavours including pomegranate, green cocktail and lemon & mint.
Speaking at the show, Al Ain Dairy chief operating officer Shashi Kumar Menon said: "We are just stepping up our efforts into long-life products. We have always been a fresh produce company, and therefore focused a lot on the UAE. But now with more long-life products, we hope to be present across the whole market within one or two years.”
Al Ain Dairy also unveiled plans to differentiate its product offerings from regional competitors, with one tactic to expand the company’s range of camel milk products, such as an upcoming camel milk ice cream.
“We have already had a lot of enquiries about these products, and camel milk is becoming more popular as a potential super-food. The challenge we face now is to create enough supply, because the demand is there and we just have to try to keep up with the production,” added Menon.