Southern Sun Abu Dhabi launches loyalty programme

Southern Sun Abu Dhabi launches loyalty programme
The Foundry at Southern Sun Abu Dhabi.
Published: 21 April 2015 - 12:30 a.m.
By: Devina Divecha

Southern Sun Abu Dhabi has launched its ‘Flavours’ Loyalty Programme, which will reward diners with points across its five F&B outlets.

The Flavours Loyalty Programme is a tiered membership which is open to all guests. The first level (registration levil) is to be a ‘Honey’ cardholder. Members can upgrade to ‘Saffron’ after accumulating 1500 points and to the premium ‘Caviar’ category with another 2500 points.

“In a nation of food lovers, it is important to appeal to the appetite,” said Pierre Delfau, general manager, Southern Sun Abu Dhabi. “Since launching last year, our restaurants have become popular dining destinations in the capital. We know that people in the UAE love to eat out regularly and are willing to be experimental with their culinary choices."

He added: "However, we have identified that guests tend to privilege the quality of their restaurant experience over the thrill of the new and return to our dining venues because of the balance we strike between diverse menus and warm, welcoming hospitality. Our ‘Flavours’ programme is designed to reward these customers."

Members can collect additional points with some activities running throughout the year, including The Foundry’s Steak & Jazz Brunch, and sushi classes at Kahraman. Guests can get double points at Ladies Night every Tuesday at Balcon Lounge & Terrace and when enjoying Afternoon High Tea at Filaments lobby lounge.

Caviar cardholders will get priority booking, exclusive invitation to events, early bird offers and complimentary cake with bubbly or soft drinks on their birthdays. Saffron cardholders will also get the option of priority booking, and a complimentary cake and house grapes or soft beverages on their birthdays.

Honey cardholders will be offered a complimentary cake on their birthdays. Points can also be exchanged for accommodation privileges which must include a Thursday, Friday or Saturday night, subject to availability.

As part of the programme, Caviar cardholders will collect two reward points, Saffron card holders will receive 1.5 reward points and Honey cardholders will accumulate one reward point for every AED 10 spent at any of the hotel’s five dining venues.

Guests can sign up for the Flavours Loyalty Programme at the hotel or online through Southern Sun Abu Dhabi’s website, free of charge.

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