Emaar Hospitality Group has introduced panoramic, 360 virtual tours of its hotels in Dubai.
The 360 virtual tours, captured in high-definition photographs and videos, cover properties under the Address Hotels + Resorts brand. the Vida Hotels and Resorts brand, and the Rove Hotels brand.
Olivier Harnisch, CEO of Emaar Hospitality Group, said in a statement: "Introducing innovative digital experiences is part of our strategy to further enhance the guest experience.
"The 360 virtual tours open doors to the delightful and exceptional lifestyle offerings at our hotels, enabling visitors anywhere in the world to make informed decisions and plan their stay in vivid detail. We will continue to explore newer opportunities to strengthen our online engagement with our guests, underlining our commitment to provide value-added customer-centric experiences."
The master-brand pages of each brand will direct visitors to individual hotel sites, where they can take the interactive tours.
Each virtual tour will reveal all the features of the hotel, including the exteriors to the interior, whether it is the lobby, restaurants, lounges, spas, event spaces, or the rooms and suites.
The virtual tours can also be experienced over smartphones through the new native apps that Emaar Hospitality Group has launched, powered by Go Find It Technologies SA.