Social analytics firm NetBase has released a new study highlighting the 'most loved' brands across five categories including, airlines, car rentals, cruise lines, hotels and travel sites.
In the report titled 'Social Media Industry Report 2018 Travel and Hospitality', global hotel operator, Marriott topped the rankings.
“Social media plays an extensive role in how customers feel about travel and hospitality brands, and where they choose to spend their vacation time,” said Paige Leidig, chief marketing officer at NetBase.
According to the report, hotels accounted for 33% of the top 10 brands. However, the company also added that there was an opportunity for hotels to embrace social media channels like YouTube and Instagram.
The Top 10 Most Loved Travel and Hospitality Brands
- Marriott (1)
- Four Seasons Hotels and Resorts (2)
- Hilton (3)
- Airbnb (3)
- American Airlines (3)
- Royal Caribbean Cruises (4)
- JetBlue (5)
- Southwest Airlines (5)
- United Airlines (6)
- Singapore Airlines (7)
- Delta Airlines (7)
- Cathay Pacific Airlines (8)
- The Ritz-Carlton (9)
- Hyatt (10)
- Qantas Airlines (10)
The Social Media Industry Report 2018 Travel and Hospitality is based on brand conversations across the social web, inclusive of Twitter, Facebook, Instagram, Tumblr and millions of other sources during the one-year period from July 1, 2017 through July 1, 2018.