Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) and Saudi Arabia’s Al Tayyar Travel Group, Saudi Arabia’s leading travel have entered into a strategic alliance to attract more Saudi visitors. Currently, Saudi Arabia is one of Dubai’s top three source markets.
The promotional strategies will be implemented through Al Tayyar Travel Group’s two online business units: Almosafer and Tajawal. Besides promoting Dubai’s tourism offerings, Almosafer has also collaborated with Saudi-based social media influencer, Mohammed Alnhet, to develop a series of videos showcasing the diversity of Dubai’s attractions and experiences, a statement said.
Commenting on the alliance DCTCM CEO Issam Kazim said: “The geographical proximity of our countries and also the fact that we share the same values and cultural backgrounds, makes the GCC, especially Saudi Arabia, a core market for Dubai’s tourism industry. Moreover, families – our key audience – constitute the bulk of the visitors from this region and with the support of strategic partnerships with travel companies such as Al Tayyar Travel Group, we are confident of attracting even more visitors from this segment.”
Almosafer will offer special hotel and flight deals exclusively for Saudi travellers to Dubai such as top things-to-do in the city, iconic attractions to visit, restaurants and shopping options, as well as travel tips. The online travel platform will create Dubai-centric holiday packages, tailored to each of the travel segments - couples, families, individuals or business travellers, the statement said.
Almosafer reported a 41% growth in Dubai bookings from 2017 to 2018, while Dubai Tourism confirmed that in the first five months of 2018, the emirate welcomed 630,000 Saudi visitors.