UAE-headquartered Rotana has opened three new global sales offices in Paris, Milan and Amsterdam.
These will complement the company’s existing offices in Saudi Arabia, Iran, Kuwait, Germany, India, Russia, the UAE and the United Kingdom, to help support Rotana’s expansion plans and drive business from these key markets.
Rotana corporate vice president - sales Declan Hurley said in a statement: "The main responsibilities of these new offices will be to grow our client base, introduce our brands to new clients, promote, market, and sell our properties based outside of their physical location. Taking into consideration the huge potential of these markets, which have seen a growth of 16% to our hotels across the Middle East, Rotana has appointed Aviareps as its GSA, owing to their experience, reputation, and presence across Europe. We are pleased with how our relationship has got off the ground and we have compiled a solid sales and marketing plan with a wide range of sales activities to roll out during the remainder of 2018 and throughout 2019."
He continued: "Our plan is to have more offices across key markets within the next 24 months. This is in line with the overall expansion of Rotana properties and our growing market segment."