Meliã Hotels International will officially open the Desert Palm Dubai Hotel under its Meliá brand, reflagging the property which was under the Per Aquum brand by Minor Hotels, on July 1, 2018.
According to the release, Meliã Desert Palm Dubai has revised its product offerings since the start of the year and the rooms and suites have been upgraded with more to follow in the coming months.
James Reeves, general manager of Meliã Desert Palm Dubai said: “It’s an exciting time for the resort, with a reinvigoration for the team, the introduction of new elements including Meliã´s world renowned customer service culture program, and access to Meliã Rewards for our loyal guests. Since making the announcement in April, we have been focused on the transition, and we are all excited to start the second half of the year in our new guise.”
This agreement is the fourth with the hotel’s owner, through which Meliã already operates three hotels: Meliã Zanzibar and Meliã Serengeti Lodge (both in Tanzania), and Meliã Iguazu (Argentina).
Revealing this to Hotelier Middle East, Meliá Hotels International global development managing director María Zarraluqui said: "We just signed a deal for the reflagging of Desert Palm Hotel." The official take-over will occur on July 1, 2018. She added: "We certainly think that we can bring extra value to the service component. The property is amazing and it's very special. The first approach will be to leverage the service, and then we can see whether we should leverage the product as well."
Accorhotels recently took over the 164-room Meliã Bur Dubai and will open to guests in August 2018 as MGallery Bur Dubai.