Hotelbeds has acquired HolidayTaxis Group, provider of cost-effective transfer and wider mobility solutions.
The news follows Hotelbeds recent decision to rename its ancillary product line as ‘Beyond the Bed’. For the business unit, which already has a track record in the sourcing and distribution of transfers, activities, tickets, theme parks, car hire, travel insurance and specialist tours, HolidayTaxis is a strategic fit, a statement said.
Post-acquisition, the brand will remain separate and independent from Hotelbeds, but will form part of the Beyond the Bed business unit and the CEO of HolidayTaxis, Ian Coyle, will report to Javier Arévalo, director of Beyond the Bed.
Commenting on the acquisition, Hotelbeds executive chairman Joan Vilà said: “We already offer a wide range of revenue enhancing products to our partners, including transfers, tours, activities, car hire, theme park tickets, and more – but the addition of HolidayTaxis significantly strengthens our portfolio, underlining our commitment to provide greater choice to our travel trade partners.”
HolidayTaxis CEO Ian Coyle said the acquisition was “unmissable” opportunity. He said: “This is a unique opportunity that was unmissable, allowing us to share additional ancillary revenue generating solutions with the 60,000 travel selling partners that Hotelbeds works with globally – many of whom are very hard to reach otherwise. I’m convinced that our supplier and distribution partners, across our respective businesses, will benefit from the strengths of something very special that is about to happen.”
HolidayTaxis Group, which operates as ‘HolidayTaxis’, is headquartered in the UK and was founded in 2002. It operates 21,000 transfer routes, spanning 150 countries.