Sleep Fine, part of Salim and Sons Group, showcased its latest products in technology and mattresses at The Hotel Show Dubai which ran from September 16-18 at the Dubai World Trade Centre.
At the stand, Sleep Fine also showcased products from Eastman House, an American brand with which the company forged a partnership recently to manufacture its products in the GCC and Jordan.
Sleep Fine mattresses general manager Emad Hamdy said: “Attracting over 30,000 professionals, the 19th edition of the Hotel Show Dubai is a perfect opportunity to highlight the unique features of our products as well as emphasize our commitment to develop and invest in new technologies through strategic cooperation and initiatives. We are happy to do this alongside our new partner, the Eastman House.
Hamdy also noted that the show provided an ideal platform to support and reinforce the local manufacturing industry as well encourage entrepreneurship in the country.
The brand’s participation is aligned with its expansion approach in the MENA region and its plans to strengthen its portfolio of international business partners to hit its business growth targets.