The Intercontinental Hotel Group (IHG) has tapped the trend for leisure tourists in the Kingdom of Saudi Arabia by signing a distribution agreement with Seera Group.
Announced at the Arabian Travel Market show at Dubai’s World Trade Centre, the deal will allow Seera Group to access IHG’s global portfolio of 15 brands and over 5600 hotels for the leisure travel category.
The agreement will also provide IHG with access to Seera Group’s regional network of consumer travel brands Almosafer and its UAE-focused OTA tajawal.
Seera Group, formerly known as Al Tayyar Travel Group, is based in Saudi Arabia and has been described as the largest travel and tourism company in the Middle East.
IHG said leisure travel is a growing category amongst the Middle East’s domestic and outbound travellers, including the Kingdom of Saudi Arabia.
“With a number of projects initiated under the KSA National Vision 2030, our global portfolio of well-known brands and hotels, coupled with the partnership, will allow us to be able to bring both greater awareness and choice to the travellers in the region,” said IHG’s managing director for India, the Middle East and Africa, Pascal Gauvin.
“IHG has ambitious growth aspirations for the region, and the exciting agreement will allow us to connect with a wider audience of leisure travellers.”
IHG currently operates 91 hotels across 6 brands in the Middle East, with a further 37 in the development pipeline due to open within the next three to five years.