The Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) and developer Miral have announced a partnership to further enrich Yas Island’s events portfolio.
The partnership aims to generate a further AED86 million over next two years, attracting 17,000 additional hotel guest night bookings to Abu Dhabi.
The partnership is driven by the principles of Abu Dhabi’s Development Accelerator Programme Ghadan 21, which was launched by Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces in 2018.
The programme injects AED50 billion into several key sectors of the emirate, to improve the overall quality of life in Abu Dhabi.
Significant funds from Ghadan 21 were allocated to the tourism sector, with DCT Abu Dhabi subsequently launching an AED600 million ‘mega events fund’ with the aim of developing major entertainment and business activities and festivals in the emirate.
“Through this new partnership with Miral, the leisure and entertainment proposition on Yas Island will be enhanced yet further, bringing even more high profile, world-class events to the destination which will translate into greater numbers of overseas visitors to the emirate,” said DCT Abu Dhabi Undersecretary Saif Saeed Ghobash.“This will not only expand the cultural offerings of the emirate, but will also catalyse economic benefits for Abu Dhabi, including for the hospitality sector, all of which will ultimately reinforce Yas Island’s position as a regional hub for world-class events and activations.”
The UAE capital’s packed events calendar has already contributed to a new record for 2019 in terms of the number of hotel guests coming to the emirate for a second quarter, with 1.2 million guests arriving for the April to June period.
Miral will collaborate with DCT Abu Dhabi to bring global acts and performances to Yas Island. Upcoming events include the UFC mixed martial arts event, Eminem in concert, comedian Trevor Noah’s show and the Taste of Abu Dhabi event.