“Big market” for French food in Dubai say restaurateurs

“Big market” for French food in Dubai say restaurateurs
Jonathan Vercoutere and Julien Pilard manage two French restaurants in the city, Publique and Bistro des Arts
Published: 19 August 2019 - 1:30 p.m.
By: Simon Ritchie
Two Dubai restaurateurs have spoken out about how positively French food is being received in the market.

Jonathan Vercoutere and Julien Pilard manage two French restaurants in the city, Publique and Bistro des Arts, and are determined to make the cuisine as accessible as possible to Dubai’s population, sister title Caterer Middle East.

Vercoutere said: “There is a big market for French food, however, it is a very complicated one and we want to change perception of that.”

Pilard added: “We switched and adapted our French offerings and made it accessible for everybody, we introduced what we love such as the frog legs, the snails the foie gras and we made it universal.”

Both restaurateurs believe that the upcoming Expo 2020 in Dubai has the potential to increase the city’s food scene further, but that operators need to “leave the gimmicks out” and “focus on world-class food”.

Despite may people fearing that Dubai is reaching saturation point when it comes to F&B, Pilard was still hopeful, saying: “The industry has to adapt to correct itself, for example introduce licenses, it still goes back to the basics of opening in the right place, with the right partners, with the right concept.”


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