Marriott International is launching an all-inclusive platform to serve the increasingly popular vacation segment, and will leverage the following brands to do so: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection, and Delta by Marriot.
The hotel operator has also signed management contracts with hotel developers who plan to build five new all-inclusive resorts, investing more than US$800 million. The resorts, located in the Caribbean and Latin America, are expected to open between 2022 and 2025, and will offer more than 2,000 rooms.
Marriott International executive vice president and global chief development officer Tony Capuano said in a statement: "Our new all-inclusive resort platform is a natural progression for Marriott International. It will provide the ownership community a game-changing value proposition for their luxury and premium resort projects around the world, while providing guests a new vacation option with brands they trust."Marriott International plans to further expand its all-inclusive portfolio in popular, leisure destinations worldwide with a mix of new-build properties and conversions of existing resorts, including properties currently in the Marriott International portfolio. The new platform will provide the company’s 133 million Marriott Bonvoy members the option to earn and redeem points for this concept.
The operator plans to build its platform by initially leveraging the following full-service and luxury brands: The Ritz-Carlton, Luxury Collection, Marriott Hotels, Westin Hotels, W Hotels, Autograph Collection and Delta by Marriott. Guests will enjoy an all-inclusive vacation experience – along with the design aesthetic, culinary offerings and amenities – specific to each brand. All-inclusive resorts bearing the Marriott Hotels brand, for instance, would cater primarily to families, while resorts bearing the W Hotels brand would cater to adults.
With its Starwood Hotels & Resorts acquisition in 2016, Marriott International gained experience in this segment when it assumed operations of its first all-inclusive property – the 406-room Westin Golf Resort & Spa, Playa Conchal in Costa Rica.