HSMAI annual event sees more than 200 hospitality industry leaders in attendance

HSMAI annual event sees more than 200 hospitality industry leaders in attendance
Guests at the event
Published: 10 December 2019 - 8:15 a.m.
By: Hotelier Middle East Staff
More than 200 hospitality industry leaders from across the region were part of the Hospitality Sales and Marketing Association International (HSMAI) annual ROC 2019 event that took place in Dubai

The 2019 edition featured a mix of topics, discussions and best practices for approaching digital marketing and media investment, acquisition/development of new markets, understanding the power of data, and total hotel revenue management and strategy.

Bob Gilbert, CEO of HSMAI, emphasised the importance of the ROC event in region, he said: “We are pleased to have the ROC here in Dubai for the second year in a row. The conference is critically important to the hotel industry because it brings together all the corporate thought leaders from sales, marketing, revenue management, distribution, hotel brands, and owner groups here in the region. The rapid growth of the hotel industry in this region has made it difficult for the demand of hotel rooms to catch up with supply. Regardless of if you are preparing for Expo 2020 in Dubai, when demand is high, or going through a low period, the revenue management function is critically important. “

Chris Avery, regional vice president of sales at Cvent, took to the stage to discuss why hotels need to change the way they manage their groups and focus more on millennials, he said: “One of the key learnings from today was the growing cost of doing business and how fascinating it is if you do not manage your channels properly. We need to cost control and make sure reservations come from the most effective channels and we don’t give away commissions to third parties unnecessarily.

“Millennials are the new generation of planners and luxury to them is being able to make changes online without having to go back and forth with hotels.”

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