Using the Skywards Everyday app, members can earn miles by shopping or spending across 250 brands in 1,000 outlets in UAE. The app will allow users to see their Skywards Miles updates in real-time.The app has grouped retail outlets in eight categories: grocery, leisure and entertainment, services, beauty and wellness, casual dining, fine dining, high street shopping and luxury shopping.
"We've designed Skywards Everyday keeping in mind relevance, purpose, simplicity, immediacy and appeal across our member base,” said Dr Nejib Ben Khedher, divisional senior vice president Emirates Skywards. “It offers a fresh proposition in the airline loyalty space, and makes Emirates Skywards a truly lifestyle brand as our members earn Skywards Miles going about their daily routines.”"With many more retailers set to join, the app will have a significant impact on our members' lives every day, not just when they travel,” he added. “They can burn these earned miles instantly on reward tickets, upgrades, Skywards exclusives and with many global and regional partners. Our members can now earn more Miles quicker, live life richer and fly better."
The app is available on iOS and Android smartphones and devices. At participating outlets, members need to select the partner on the app and show their device to the cashier, who will enter the bill value and a PIN number.The app is also available to customers who live outside the UAE, who can earn miles when they visit the country or at participating outlets at Dubai International Airport.
To celebrate the launch of the app, Emirates will be holding competitions and giveaways at the Emirates Airline Dubai Rugby Sevens, where one winner will take home a grand prize of 50,000 miles and 49 more will win 5,000 miles each.