Hilton has launched Signia Hilton, the operator's new meetings-and-events-focused brand.
Hilton president and CEO Christopher J. Nassetta said in a statement: "In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs. We are proud to launch Signia Hilton, which exemplifies our innovative spirit and will raise the bar on what it means to deliver truly customer-inspired hospitality."
With a minimum of 500 guest rooms and 75 square feet (7m2) per key of flexible meetings and events space, each Signia Hilton will offer business and leisure travellers "elevated experiences from arrival to departure" with the following elements: impressive arrivals; unmatched lobby experiences with spaces that double as a lobby and social destination; modern guest rooms; a destination bar; a signature restaurant based on a chef-driven concept; and premium wellness experiences. Finally, the "Signia meeting experience", where the meetings and event spaces will be the signature showpiece of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies. The small to mid-size meeting rooms will feature design and technology that optimise work and collaboration.
Signia Hilton will be a global brand with a curated portfolio of hotels in top urban and resort locales and will include Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis.
As part of Hilton, Signia Hilton guests will enjoy benefits of Hilton Honors, the award-winning guest-loyalty program for Hilton’s distinct hotel brands.