Ascott Limited appoints director of marketing for MEA, Turkey

Ascott Limited appoints director of marketing for MEA, Turkey
Sophia Berriane
Published: 1 July 2019 - 11:15 a.m.
By: Priyanka Praveen
The Ascott Limited has appointed Sophia Berriane as its director of marketing for the Middle East, Africa and Turkey.

Berriane brings more than 10 years’ experience in marketing, communications and brand development across luxury hotels, hospitality and multinational Fortune 500 brands in the UAE and Africa.

She began her career teaching marketing at universities whilst consulting in communications with five-star hotel & resorts in Morocco.

In 2014 she joined the marketing team of Emirates Palace Hotel in Abu Dhabi. Berriane was instrumental in the branding, launch and marketing of Emirates Palace Spa.
Most recently, she held the role of marketing director with a Dubai-based consultancy working across a portfolio of brands including Jumeirah, Emaar, Burj Al Arab and Kempinski.

“The hospitality sector in MEA and Turkey is fast paced and dynamic, offering exciting potential for growth and development. I look forward to working closely with the team to drive the Ascott brand to the next level of success on the global map,” said Berriane.

Speaking about hiring her, Vincent Miccolis, Ascott’s regional GM for Middle East, Africa and Turkey, said: “We are delighted to welcome Sophia on board. As we continue to expand and edge ever closer to our regional goal of 5,000 units by 2020, it is imperative we strengthen our senior management team with creative and strategic thinkers.

Berriane holds a bachelor’s in communication and an MBA from Al Akhawayn University in Morocco; a diploma in entrepreneurship from Kansai Gaidai University in Osaka, Japan; and a master’s in psychology from Harvard in the US.

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