Inside/Out: Pillars of Wellness

Published: 11 July 2019 - 5:15 a.m.
By: Hotelier Middle East Staff
Concept

The Spa was originally launched as a Fairmont Willow Stream Spa but changed to The Spa a few years later, as back then, there wasn’t a lot of local awareness of the Willow Stream Spa concept.

Occupying the whole of the ninth floor, the facility comprises a Romanesque-style spa feel with separate male and female sections, a Jacuzzi area with steam rooms, sauna, two footbaths and a total of seven private treatment and relaxation rooms. In addition, guests can enjoy state of the art health club facilities, fitness centre amenities and two rooftop swimming pools.

Fairmont Grand Del Mar in San Diego, California as well as Fairmont Sanur Beach in Bali both have The Spa in their facilities. Out of currently five operational Fairmont hotels in the UAE, there are a total of three Willow Stream Spas with a fourth one joining in early 2020 in Abu Dhabi.

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The Spa at Fairmont Dubai stands out due to its architectural style, which is characterised by features such as the Roman-style floor-to-ceiling pillars across all areas, wall murals in the Jacuzzi area and rooftop pools with hand-painted custom tiles. No other Fairmont spa in the world has these features, which serve to bring out the individuality of the facility.

Tranquil music is played across all treatment rooms, and aims to give guests a sense of calm. Music in the spa reception area and in the changing rooms is more uplifting and differs from playlist chosen for the treatment rooms.

In terms of creating the right ambiance, The Spa evokes local feel through the use of a frankincense scent throughout the public areas.

Management

Laura Campbell is the director of spa and prior to joining The Spa at Fairmont Dubai in October 2016, she worked for The House of ELEMIS in Mayfair, London (one of the ELEMIS’ flagship spas) as spa manager.

Campbell also had a three-month stint in the United States, to assist the ELEMIS team in opening a new flagship concept in Miami. Before moving to London, she worked for two years in a spa on a cruise ship and prior to that, four years at the Ragdale Hall Spa, which is the largest health spa in England.

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Campbell commented: “As we have a lot of residential buildings nearby, I would like The Spa and health club to be a hub for the people from the local areas to come to. Even though there are a lot of hotels in Dubai, we don’t just aim to cater to tourists, but we have a large number of local residents, who live here. I would like The Spa to be part of their lifestyle in a way that they can come to Fairmont Dubai and use all our facilities from gym, swimming pools and heat facilities as a part of their everyday routine.

“Not to necessarily have treatments on a daily basis, but to come here to relax and unwind after work or during the weekends. My aim for the entire wellness floor is to be able to operate it as an open area for the local community, beyond its core functionality as a wellness facility for the hotel guests.”

Treatments

The Spa features seven treatment rooms and its most popular treatment is the Fairmont Dubai Signature Massage. The offering has recently been revamped with a number of new treatments added to its existing menu.

Some of the highlights include Thai massage (where the therapist uses traditional Thai stretching techniques and movements to release tightness and flexibility) and a selection of pre-natal treatments.

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At the end of this year, the spa will also introduce a new facial to its menu, which is going to be brand new to the market and provided by The Product House. As well as product quality, the renowned spa brand provides a high level of expertise and comprehensive training support in the region.

The facility’s new treatment beds are equipped with a scent function and multiple other features such as the thick memory foam, built-in heating and a soft leather covering.

The Spa’s key focus is on creating a warm, comforting feeling to make the entire spa experience a pure indulgence.

Design

The spa’s pale green and neutral colour scheme aims to soothe, relax with a comforting ambiance across all areas. The linen is supplied by Gulf Asian General Trading Company LLC and the plants were sourced from Siji Greenhouse. The new massage tables which feature memory foam mattresses are from Lemi Beauty Equipment Trading. All of their products are made in Italy.

The built-in aroma kit and the heating system are two of the key aspects of the design. Another key supplier is Beauty Equipment Trading LLC. They provided the state-of-the-art treatment beds, Thai massage mattresses and all of the storage units in the treatment rooms, which were measured, designed and fitted specifically for the facility’s needs.

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Retail

Kerstin Florian, Aromatherapy Associates, The Refinery and Eve Lom products are chosen due to the fact that they are used in the spa’s treatments, allowing guests to continue their experience at home.

The price point is for all of the products is from AED 100 up to AED 900 dirhams. Guests can opt for a travel-sized product in a small container for a night away or opt for the Kerstin Florian Caviar Age-Defense Serum, which is a results-driven serum for fine lines and wrinkles and is consequently the facility’s best-seller.


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