DXB Entertainments has announced that Dubai Parks and Resorts attracted 641,000 visitors in the second half of 2019, up from 612,000 in 2018.
The boost in numbers, which marks a 5% growth, could be attributed to the celebration of Philippines Independence Day, during which Dubai Parks launched an exclusive bundle offer for Filipino residents in the UAE.
The promotion attracted over 92,000 visitors, welcoming numerous first-time visitors to the destination.
For the first half of the year, visits were 1.40 million, marginally lower than the 1.46 million visits delivered in 2018, with international visits comprising 40% of the total visitation. The Lapita Hotel reported a healthy increase in average occupancy to 63% in H1 2019, up from 55% reported in the same period last year.
On June 16, Rove at The Park Hotel became the second hotel to open its doors at Dubai Parks and Resorts. The 579-room hotel forms part of the company’s strategy to have more than 1,300 keys at the destination by the second half of 2020.
Mohamed Almulla, CEO and managing director, DXB Entertainments, said: “We increased international visitation to 40% of the total visitor mix during the first half of the year, in line with our strategy to drive growth through targeting tourists. Lapita Hotel occupancy has grown by 15% compared to last year and I am pleased to welcome Rove Hotel, the second hotel at our destination.
“The ability for international visitors to stay at our destination as part of a bundled hotel package deal is becoming increasingly important, as evidenced by the steady growth in occupancy at Lapita Hotel. With the opening of Rove Hotel, we are pleased to broaden the overall hotel offering to appeal to a wider demographic,” he added.
Dubai Parks and Resorts attracts 641,000 visitors in H1 2019
Published: 16 July 2019 - 11 a.m.
By: Mahak Manan