AWS will provide analytics, artificial intelligence and machine learning services to Seera Group. The group plans to have all of its infrastructure running on AWS by the end of 2019. AWS will also supply Seera Group with the Amazon Sagemaker, a cloud machine learning platform.
Amazon Web Services EMEA’s managing director Andy Isherwood said: “Seera relies on AWS to support mission critical workloads, giving them the ability to focus their resources on building products that give customers the best travel experience. We are excited to see Seera continue its innovation journey as it takes advantage of AWS services to build the next generation of smart travel solutions.”The group worked with AWS to reconstruct its technology stack, which includes moving Seera’s application development process to Amazon Elastic Kubernetes Service (Amazon EKS). This enabled Seera to develop new products and services be more responsive to customer needs across vertical businesses, including its consumer travel brands Almosafer and Tajawal.
Today, Seera uses Amazon EKS to manage more than 1,000 containers in production. As a result, the business has seen an improvement in application performance, including faster response time for customer search results. Their customers now get results on their online booking platform in under two seconds.
Seera also relies on AWS data analytics services to analyze data gathered from travel related searches, customer interactions, transactions and other sources. The group built a data analytics platform that connects over 20 data sources using services such as Amazon Redshift. This platform has helped the company optimise marketing costs and reduce the cost-to-revenue ratio.