Dubai Tourism launches digital audio tours for Chinese tourists on WeChat

Dubai Tourism launches digital audio tours for Chinese tourists on WeChat
Chinese visitors can choose from 10 tours covering several districts across Dubai
Published: 21 July 2019 - 11:15 a.m.
By: Priyanka Praveen
Dubai Tourism has launched 10 digital audio tours on WeChat mini programme, one of China’s popular social networking site.

The audio tours were introduced to make tourism sites in Dubai more accessible to Chinese travellers.

“China is quickly emerging as one of the fastest growing source markets for Dubai’s tourism industry, with the city welcoming more than 290,000 visitors in the first three months of the year," said Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM).

"The launch of the new audio tours on our Mini Programme ‘Dubai Mini Assistant’further supports our ongoing ‘China Readiness’ strategy which aims to enhance the holistic experiences of Chinese travellers across the emirate."

Supported by GPS technology, the tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real-time, depending on the user’s location. The pre-recorded audios will be available in Mandarin, while each tour will also be available in text form and accompanied by a map to help with navigation.

Chinese visitors can choose from 10 tours covering several districts across Dubai, including Al Fahidi, Bur Dubai and Deira. Each of the self-guided tours are focused on a dedicated theme, primarily highlighting Dubai’s culture, art and heritage through a unique perspective.

In addition to being highly informative, the audio of the guides is also designed to assist visually impaired travellers with making the most of their time in the city, forming part of Dubai Tourism’s commitment to the UAE’s ‘People of Determination Initiative’.


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