Outrigger Konotta Maldives appoints DOSM

Outrigger Konotta Maldives appoints DOSM
Sonika Adlakha
Published: 23 July 2019 - 1:30 p.m.
By: Claudia De Brito
Outrigger Hospitality Group has named Sonika Adlakha as director of sales and marketing (DOSM) for the Outrigger Konotta Maldives Resort.

As DOSM, Adlakha is responsible for generating top-line revenue for the property by securing new accounts, maintaining existing ones and executing sales strategies to boost hotel profitability.

She reports to the property’s general manager, John Allanson with a dotted line to Outrigger vice president sales and marketing, Asia Pacific, Andrew Gee.

Most recently director of sales for villa ownership for Soneva Jani and Soneva Fushi in the Maldives, Adlakha was also director of sales for Sun Aqua Vilu Reef, Sun Aqua Iru Veli in the Maldives and Sun Aqua Pasikudah in Sri Lanka; cluster director of sales for Al Nahda Hotels & Resorts in Oman; regional sales head MICE India for Las Vegas Sands Corporation and assistant director of business development for Shangri-La Hotel in Mumbai.

Adlakha holds a bachelor’s in hotel management from Ramaiah College of Hotel Management in Bangalore, and an MBA from the Symbiosis Institute of Management Studies in Pune, India.

“Sonika brings great sales and marketing experience and contacts to Outrigger,” said Allanson. “She will help us consolidate and grow Outrigger Konotta Maldives Resort as one of the most sought-after luxury destination experiences in The Maldives.”

The private island of Konotta is located 211 miles (340 kilometres) to the south of Malé. It is accessible via a 55-minute flight from Malé to Kaadedhdhoo Airport followed by a 30-minute speedboat journey.

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