Dubai tourism partners with TikTok for tourism campaign

Dubai tourism partners with TikTok for tourism campaign
Image: Supplied
Published: 8 July 2019 - 10:15 a.m.
By: Priyanka Praveen
Dubai’s ministry of tourism partnered with mobile video application TikTok for their #ThisisDubai social media campaign.

As part of the partnership, the app created “AR stickers with exclusive Dubai themed music”. Participants were asked to capture unique aspects of the city to tell the story of Dubai.

Over 9,800 videos were created for the campaign.

According to officials, the two winning entries will receive an exclusive holiday package, with the first prize winning a two-night stay at Kempinski Mall of the Emirates, and both first and second prize winning shopping vouchers from Mall of the Emirates and tickets to experience the incredible La Perle by Dragone show.

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) said: “In an age where shareable bite-sized content is the new social currency, Dubai Tourism makes it a priority to ensure we diversify our channels beyond traditional mediums to reach our target segment, using programming that is most appealing to them.

"Our partnership with TikTok is testament to the success of this approach, and through #ThisisDubai, we encouraged tourists from the region to share what makes the city unique to them by highlighting their favourite Dubai experiences," he added.

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