Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with SEERA (previously Al Tayyar Travel Group) that through its consumer travel brand Almosafer, plans to increase travel demand from Saudi Arabia to the UAE.
According to a statement, Almosafer will offer special hotel and flight deals exclusively for KSA travellers to Dubai, highlighting the city’s top things-to-do, iconic attractions, and travel tips across diverse targeted marketing channels.
The brand will also create special Dubai-centric holiday packages, for various travel segments, including couples, families, individuals and business travellers.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism), said: "Dubai continues to rank among the most popular destinations for holidaymakers from across the GCC with the Kingdom of Saudi Arabia remaining in second place as one of our leading source markets in Q1 2019.
“Our partnership with SEERA further supports our ongoing strategy to attract even more visitors from the region year-on-year, with diversified packages and competitive prices keeping the emirate front of mind.”
Speaking about the partnership, Abdullah Bin Nasser Aldawood, CEO of SEERA, said: “Almosafer caters for a real range of Saudi travellers; we know from our 40 years’ worth of travel knowledge and experience what the varied and complex needs of the Saudi traveller are.
“We know Dubai is a very popular destination for our customers with more than 4.2 million searches completed on our Almosafer digital platform in 2018 for Dubai flights and hotels.”
Dubai Tourism and SEERA have reportedly worked together previously, recording more than 100,000 bookings from Saudi Arabian travellers to Dubai in 2018.