The Ras Al Khaimah Tourism Development Authority (RAKTDA) has hired Raki Phillips as CEO to lead the authority's plans in promoting and developing of the emirate's tourism infrastructure.
The move was announced by Ras Al Khaimah ruler H.H. Sheikh Saud bin Saqr Al Qasimi, who said the appointment marks the beginning of a new phase of continuous development in one of the “emirate's most vital sectors”.
Phillips will succeed the authority’s former CEO Haitham Mattar.
Phillips, who has worked for hotel brands, including Ritz-Carlton Hotels, Fairmont Hotels & Resorts and Universal Studios Orlando, will be responsible for overseeing the authority’s Destination Strategy 2019-2021.
The strategy aims to attract 1.5 million visitors to the emirate by 2021 and 3 million by 2025.
Ras Al Khaimah’s ruler said Mattar’s groundwork puts the authority well in place to drive the next development in the region’s tourism industry.
“Mattar’s four years leading RAKTDA has resulted in a tourism strategy that has grown the reputation of Ras Al Khaimah internationally and put the emirate firmly on the world map,” said Al Qasimi.
“With his [Mattar] groundwork, we are very well placed to move forward to the next phase of development in our thriving tourism industry under Raki Phillips.”