International events company DMG Events will launch the first edition of the Middle East Design and Hospitality Week (MEDHW) in September 2019.
Seven hospitality and design-themed events will be held from 17-19 September 2019 at Dubai World Trade Centre. These include: INDEX, The Hotel Show, WORKSPACE, The Leisure Show, Surface Design, FIM, and INDEX Home.
The theme for the first edition of MEDHW is "The Shape of Things to Come". The events will explore how companies in the hospitality, interiors and leisure sectors will be using asymmetry, typography, geometric shapes and 3D patterns in the planning, sourcing and inspiration stages to create unique and stimulating environments leading up to landmark events in the region.
According to Ventures Onsite, the value of GCC hotel projects, expected to be completed in 2019, is worth $ 13.3 billion and the overall interiors and fit-out spend in the region’s hotel sector is an estimated $ 3 million this year.
DMG Events portfolio director Nathan Waugh noted: “Dubai is set to welcome an iconic event, Expo 2020, and the GCC will see many new hotels launching in the region. It was ideal for us to congregate our key design and hospitality events under one umbrella for businesses in these sectors to receive optimum exposure and mileage. And the best part is that people attending one event will have access to the other six events taking place during MEDHW.”
DMG events portfolio director Tony Crinion added: “The interior design and fit-out industries in the region are set to experience a positive wave of demand, and our intelligence partner Ventures Onsite predicts the UAE and the KSA will be the highest spenders in these markets in the Middle East. It was an opportune time for us to present a conclave of all events that address design and fit-out requirements across all sectors in the GCC.”