Online travel agency Expedia has flagged up the trend for booking hotel rooms through its digital platforms.
Speaking exclusively to Hotelier Middle East, Expedia’s senior director for market management for the Middle East Paula de Keijzer said that mobile transactions made by guests were up 45% in Abu Dhabi and 30% in Dubai year-on-year.
She added that there had been a 50% year-on-year growth from mobile transactions for the company since 2018 and that one in three (35%) global customers booked through its smartphone app.
“Our focus is on the technology side. In 2018, we spent US$1.7 billion on just improving our technology and a big piece of that goes towards our mobile site. We are trying to make it easier for customers to go to the Expedia Group app and make a booking very quickly.”
De Keijzer added that Muslim travellers are the fastest growing segment in the global travel industry as she described them as “mobile savvy”.
Focusing on mobile travel in this region is super important for us and we will continue to drive that forward,” she added.
“Since 2016, the amount of Muslim travellers has grown by 30% as hotels are trying to meet the dietary requirement that these travellers desire. Muslim travellers’ contribution towards the global economy will rise 180 billion to 300 billion, which is almost double in such a short period of time.”