Hotel performance across Makkah, Saudi Arabia registered an increase in all their performance indicators.
According to figures by STR, occupancy in Makkah rose by 30.5% to 77.2%, ADR rose by 67.6% to SAR1,446.79 ($385.84), while RevPAR increased by 118.7% to SAR1,116.61 ($297.79).
Experts revealed that this rise in performance indicators “were the highest for any May” performance in Makkah.
Analysts revealed that this growth can be attributed to “Ramadan, as the number of Umrah pilgrims continues to rise. Year-over-year comparisons were boosted even further by a favourable calendar shift—more Ramadan dates fell in May of this year than May 2018”.
However, hotels across the Middle East registered a rise in ADR, but occupancy rates and RevPAR dropped.