Emirates Airline’s donates old billboards to create reusable bags

Emirates Airline’s donates old billboards to create reusable bags
Image courtesy: Emirates Airlines
Published: 9 June 2019 - 7 a.m.
By: Priyanka Praveen
To mark World Environment Day, Emirates Airline donated its old advertising billboards in South Africa to create reusable bags.

The PVC flex material banners were collected to spread the message of “sustainability and to make a positive impact on local communities”. A total of 200 school bags and 125 shopping bags were created using the old banners.

Officials revealed that the banners were “upcycled to produce school bags that were donated to students of Emfundisweni Primary School in Alexandra”.

According to the airline’s statement online, “A total of 517 square meters of PVC Flex material was collected and sent to Johannesburg, where Emirates commissioned Soweto-based entrepreneur Raymond Phiri of Motion Bags to design and create the bags.”

Speaking about their latest recycling project, Fouad Caunhye, regional manager of Emirates Southern Africa said: “The movement towards sustainable living is now more important than ever, and we need to take an active role to reduce our carbon footprint and make an impact where we can. This project not only gave us that opportunity, but also enabled us to engage with our community in a meaningful way.”

Representatives from the airline’s local office in Johannesburg visited the primary school to handover the upcycled bags to 200 students. The bags also included a selection of stationery and activities books from Emirates’ onboard products for children.

In 2017 Emirates introduced sustainable blankets produced from 100% recycled plastic bottles. Using patented ecoTHREAD™ technology, each blanket is made from 28 recycled plastic bottles.

Meanwhile, the airline uses a drywash technique to clean its aircraft, saving millions of litres of water each year. Other initiatives include the installation of one megawatt array of solar photo voltaic panels which generate over 1,800 megawatt-hours of electricity every year. This translates to a saving of 800 tonnes in carbon dioxide emissions.


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