W Amman has partnered with Jordan Fashion Week, the hotel said in a recent press conference that hosted “renowned” fashion and jewellery designers, social influencers and bloggers.
The event takes place in the Jordanian capital for two days, starting 29 March, and will showcase the latest fashion trends and designs.
During the press conference, the W Amman revealed that it had teamed up with a local designer, who is creating a custom-made design piece inspired by the local property of the W brand.
In a statement, the hotel said that Jordan Fashion Week will exclusively feature W’s design piece, whereby the designer will narrate a unique story line behind the design and will also reflect W’s brand identity.
The statement pointed out that the name of the designer is set to be revealed at a later date.
Speaking about the partnership, Esra Parin, general manager of W Amman, said: “Jordan Fashion Week is a fabulous opportunity for W Amman to electrify the fashion scene, and to own the moment by playing a vital role in placing Jordan on the fashion platform.”