Sofitel rolls out ‘Live the French Way’ campaign

Published: 30 May 2019 - 5:30 a.m.
By: Derek Issacs

Accor brand Sofitel Hotels & Resorts has rolled out a ‘Live the French Way’ campaign to celebrate the brand’s birthplace and heritage.

A statement from Sofitel revealed the brand campaign will also introduce new programming and guest experiences throughout the year.

Steven Taylor, chief marketing officer, Accor, said: “The goal of Live the French Way is to reinforce Sofitel’s position in the luxury segment and leverage its inherent strengths, while also differentiating the brand from its competitors and injecting a sense of modernity into the brand.”


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