Hong Kong-based hotel operator Swiss-Belhotel International has announced its plans to move into Thailand with four new hotels.
The group explains it is currently in “advanced negotiations” on having hotels in Bangkok, Chiang Mai and Pattaya, three of the country’s major cities.
Exact details are currently unknown but the group has said it can tap into the growing tourism industry in Thailand with its “collection of 14 distinctive brands, which range from budget to luxury and include serviced residences, boutique brands, villas and more.”
It is revealed that Thailand in 2018 welcomed a record 38.3 million international travellers, with Bangkok that year named the world’s most popular city according to Swiss-Belhotel International. Furthermore, Thailand is slated to receive more than 40 million overseas visitors in 2019.
Swiss-Belhotel International currently has 145 hotels and resorts in 22 countries in its portfolio, either in operation or in the pipeline. The Thailand expansion comes as the group makes moves into places like Vietnam, Cambodia, Indonesia, Malaysia and the Philippines.
The group hopes to boast up to 250 properties comprising approximately 25,000 rooms by the end of 2020.
Gavin M. Faull, chairman and president of Swiss-Belhotel International explains: “Thailand is a truly amazing country, with so many breath-taking sights and iconic landmarks to discover. This makes it the next logical step in our growth strategy. We already have strong brand recognition in Southeast Asia, largely thanks to our extensive presence in Indonesia, which gives us the perfect platform from which to expand across the region. We look forward to introducing Thai and international guests to our warm, world-class hospitality in the Land of Smiles,”