ibis India undergoes two-year long modern transformation

Published: 19 November 2019 - 8:30 a.m.
By: Josh Corder

ibis across India is working to improve its customer experience with restaurant openings, music events and hotel design overhauls.

The Accor-owned brand explained that it has undergone a transformation in India over the last two years.

The hotel’s New Delhi Aerocity venue on November 15 hosted a music event as part of the brand’s wider ‘ibis Music’ campaign with Sony Music.

ibis music was launched this year to market the hotels as social hubs and promote greater cohesion with the local community. The campaign includes a music hour, gigs, and a number of artist bookings across its properties in Gurugram, Pune, Navi Mumbai, Kolkata, Bangalore, Chennai, Jaipur and New Delhi.

Other overhauls to the Indian set of hotels include the ‘ibism’ campaign last year. Marketed as a cultural movement, the campaign saw employees wear new chic uniforms and F&B offerings were changed to be more modern and fun.

Finally, the ibis notes it has transformed its Spice It F&B outlets across all 19 properties. The venues serve local and international cuisine, comprised both of a la carte menus and buffets. It assures its eateries have been re-made to have vibrant décor and a livelier ambience.

Sylvain Laroche, director of operation ibis & ibis Styles India, said: “ibis is one of the most recognised brands in the world. We are continuously listening to both our guests and employees to ensure we provide the best of experiences in stay, food, entertainment as well as the community around. ibis is more than just stay and everyone can dine, wine and we want our guests to feel welcome when they choose to stay at our hotels.”

Jean-Michel Cassé, COO for Accor India & South Asia, continues: “As we move to become the global leaders in augmented hospitality, it is essential to listen and understand our guests. The ibis transformation and the initiatives created for the brand are the prime example of our roadmap to achieve this goal. ibis would not have been the most loved economy brand without our partners, especially our great association with InterGlobe Hotels (IGH), which has helped grow the brand in India.”

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