Hotel involvement helps Dubai Fitness Challenge achieve 1.1 million participants

Hotel involvement helps Dubai Fitness Challenge achieve 1.1 million participants
Dubai Fitness Challenge has ended
Published: 20 November 2019 - 5 a.m.
By: Josh Corder

Dubai Fitness Challenge (DFC) has ended and announced a record 1,108,890 participants.

This number is partly thanks to involvement from hotels such as Millennium Airport Hotel Dubai, Hilton’s Conrad Dubai, IHG’s Crowne Plaza Deira, Hilton Dubai Al Habtoor City, Habtoor Palace Dubai, LXR Hotels & Resorts, Swissôtel Al Ghurair, and Atlantis, The Palm, as well as many others.

Millennium Airport Hotel Dubai for example hosted sessions at its outdoor pool, fitness centre and garden area. Hotels such as Atlantis, The Palm and various Hilton-owned venues went for activities such as group fitness classes and yoga. Hilton’s Conrad unveiled a selection of alcohol-free drinks for the month-long fitness drive.

The challenge was launched by H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council in 2017, bringing together Dubai residents, businesses, organisations and schools to make the emirate more active.

Hotel involvement across the city joins a host of other activities sited in an official press release on the 1.1 million figure.

Other events include the Sheikh Zayed Road marathon, the region’s largest high-intensity interval training session, pop-up ‘Fitness Villages’, health check-ups and fitness assessments. The press release also explained 100% of Dubai schools took part in some capacity.

H.E. Helal Saeed Al Marri, director general of the Dubai Department of Tourism and Commerce Marketing (DTCM) said: “To all those who have taken part in DFC this year – whether as an individual, or as part of a school, company or a government organisation – it is your support and wholehearted endorsement to this fitness movement that has it possible. I thank you all and we look forward to seeing our city continue beyond the Challenge, to build a true legacy for this initiative.”

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