Dubai delivered a “robust presence” during The European Incentive, Business Travel & Meetings Exhibition (IBTM World) trade show event thanks to hospitality projects, attractions and venues.
Dubai Business Events (DBE), the city’s official convention bureau, lead Dubai’s presence at the trade show according to official reports. Co-exhibitors joining DBE include Expo 2020 Dubai, Jumeirah Group, Dubai World Trade Centre, and Nakheel.
It is these openings and projects that helped Dubai stand out during the trade show.
At the time of writing, the MENA region had 194 exhibitors showing during event, making the region the third largest presence.
The United Arab Emirates had the largest number of exhibitors in the region, 85 at the time of writing. Along with those already mentioned, exhibitors include Atlantis, The Palm, Arabian Adventures, and Emaar Hospitality Group.
The event, took place November 19-21, bringing together key players in the meetings, incentives, events, and conferences industries. Held in Barcelona, cities from across the globe come together to showcase.
Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, said: “Our robust presence at IBTM World, along with valued stakeholders and partners from across the city, is testament to the level of importance we place on promoting the city’s business events offering, and the crucial role this segment plays in our wider tourism strategy. As we look ahead to a monumental year for the city, DBE will continue to engage with business events professionals from around the globe to highlight the city’s capabilities in hosting business events of all sizes, and to put the spotlight on opportunities for knowledge sharing.”
Steen Jakobsen, assistant VP, Dubai Business Events, continued: “With multiple prestigious events in the pipeline, Dubai continuous to inspire meeting planners to bring their events to the city. During the third quarter of 2019, DBE successfully secured 82 international meetings, conferences and incentive travel groups to take place in Dubai. These outstanding results are a testament to the combined efforts from DBE offices around the world and Dubai’s stakeholders to position the city as a knowledge hub and by showcasing Dubai’s diversified offerings and state-of-the-art venues.”