International hotel operator, Campbell Gray Hotels will be joining the Global Hotel Alliance, an alliance of independent hotel brands.
The alliance has been uniting hotel brands since it was founded in 2004 and now counts more than 30 hotel brands, with 550 hotels in 78 countries as its portfolio of members.
The Global Hotel Alliance loyalty programme, Discovery has more than 15 million guests worldwide, giving members tier benefits and rewarding them with local experiences.
Campbell Gray Hotels’ portfolio includes the newly opened Alex on Lake Zurich, Le Gray, Beirut, The Machrie Hotel & Golf Links in Scotland and The Merchant House in Bahrain.
Member brands of Global Hotel Alliance include owner-operators, management companies, and publicly and privately-owned companies.
The hotel brand’s managing director, Alan O’Dea commented: “As we continue to grow the Campbell Gray group, now is the right time to join the exceptional Global Hotels Alliance and offer even more to our guests. The Discovery programme will support our growth plans as we expand our brand into exciting new destinations, while promoting Campbell Gray Hotels to a global audience of over 15 million guests.”
Global Hotels Alliance’s CEO, Christopher Hartley added: “The Campbell Gray Hotels collection of luxury and individual hotels in Europe and the Middle East represents an exquisite addition to Discovery. Our Discovery members are thrilled to have their options extend to include such an elegant portfolio that upholds the high standards of luxury which GHA prides itself on showcasing around the world.”