The value of the wedding tourism market is extimated to be US$90 billion globally, with the Market East market accounting for $4.5 billion, a report by the Arabian Travel Market (ATM) has revealed.
Colliers International, ATM’S official research partner, released the news, also saying that more than 25% of marriages now take place overseas. This equates to 340,000 destination weddings every year.
The report noted that the Middle East controls 5% of the global destination weddings market, with the UAE being the most popular spot.
The UAE’s popularity for weddings was attributed to its relaxed visa regulations, climate, easy connectivity and diversity in scenery.
ATM exhibition director ME, Danielle Curtis said: “Destination wedding tourism is just one of four key trends identified in the Colliers report that will define the Middle East, and indeed, the global travel and tourism market as well as consumer behaviour, as we look ahead to 2020 and beyond.
“Overseas weddings are now playing a key role in the overall growth of the global hospitality industry, as more couples seek a unique as well as a personalised experience abroad. And in addition, these weddings are also positively impacting the local economies,” she added.