Amenity brand, Groupe GM has launched two Ecolabel certified ecopumps in partnership with Algotherm.
Formulated with seaweed extracts, Algotherm products aim to respect the skin and the marine ecosystem.
Groupe GM’s president, Laurent Marchand said: “In order to meet the ever-increasing market demand for environmentally friendly products, we continue to further innovate and develop formulations that meet strict environmental criteria such as the ones of EU Ecolabel. We are thrilled that we are making this change with Algotherm, a long-standing partner who shares our values of sustainable and responsible development to preserve our planet.”
In addition to the Ecolabel certification, Groupe GM and Algotherm have also added a foaming effect and have used a plant-based protein for their hair products.
The Ecolabel formulas are created to minimise the impact on the environment and aquatic ecosystem.
The hotel line is composed of five translucent tubes with flip-top caps, one soap and one seaweed exfoliating soap in cardboard boxes, two ecopump dispensers Ecolabel certified and one reviving source mask in tube.